Oct 23, 2018
Welcome back to part two of our three-part series, focusing on intellectual property with my husband and intellectual property expert, Michael Lechter. In the first episode, we focused on how to identify your intellectual property, and how it gives you your competitive advantage. Today we are discussing how to protect that intellectual property, and use it to support your business in a sustainable way. Most people are familiar with patents, copyrights, and trademarks, but those are just three of the many kinds of intellectual property, which also include your knowledge, creativity, and innovation. Today’s episode is critical to understanding how to capitalize on your ideas to make a thriving, sustainable business.